• £190

• 91 designs

• 38 designers

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Logo Design Brief

Our business is called 'Pure Healthy' - we are a new health supplement startup aiming to deliver a simple way for busy people to stay healthy.

We will have 3 brands:

Mainstream will just be under the name of 'Pure Healthy'

Our lower cost product range will be called 'Pure Healthy Essentials'

Our dedicated sports range will be called 'Pure Healthy Sports'

Within each range, there will be individual products e.g.

Pure Healthy - Multivitamins
Pure Healthy Essentials: Immune
Pure Healthy Sports - Whey

To help you understand what we mean, please think of a supermarket and their own brand of food. They typically have a budget range and a luxury range.

So in summary:
We need a logo concept for 'Pure Healthy' which also includes:

Pure Healthy Essentials
Pure Healthy Sports

Key Information:
We want a modern design which suggests that everything we do is healthy and also that it's very natural.

The logo needs to be simple and powerful and work across multiple media including corporate clothing. It's got to be simple to read on a product sat on a shop shelf.

Our target market is ABC1 i.e. people with higher disposable income, people who are very busy i.e. cash rich but time-poor.

Target Market(s)

ABC 1's - high disposable income, poor time. Health-conscious but no time to think about being healthy. World wide audience

Logo Text

"Pure Healthy" - "Pure Healthy Essentials" and 'Pure Healthy Sports"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stronger use of text within the designs. Current designs have not had the strong impact we are wanting. We have removed the reference to having an icon / emblem as this seemed to create a distraction with the design.