Financial planning and investment firm in coastal Southern California needs a fresh new logo design.

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This customer received 149 logo designs from 71 designers. They chose this logo design from LL d.e.s.i.g.n as the winning design.
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Logo Design Brief
We need a modern, fresh new logo that speaks sophistication without being stuffy. Using blues, grays, whites, and coastal colors.
*if we pick a logo, we will need help with stationary/business cards,etc.*
Updates
Need extra days to review
Target Market(s)
Wide range of ages, but want something fresh and modern to last a long time.
Industry/Entity Type
Financial Planning
Logo Text
Lifetime Financial Advisors
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Blues and grays.
Should not have
- No green, red, organge or purple.