In-product message pop-up (to upsell software users to paid WHILE using software)

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Graphic Design Brief

We need an IRRESISTIBLY CLICKABLE pop-up window to present to Windows desktop users of our software security suite. The pop-up will be presented to active users of Avast's Anti-Track software with the ultimate goal of UPSELLING them to buy Avast's premium product called "BreachGuard" which helps users to scan and remove their data from the darkweb. https://www.avast.com/en-us/breachguard Some FAILED pop-ups are attached as images. The words of these pop-ups are fine, but we need 5X better results than these tests. Please STUDY what the team has ALREADY tried, and think of a message and design that is MORE COMPELLING for users of an anti-track software to CLICK ON in regards to protecting themselves from compromised email/passwords/personal information being leaked by hackers. You only have room for a few words and 1-2 sentences. Think! The best design that will maximize clicks while complying with the corporate style of Avast.com will win!

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Updates

Low designer entries

Target Market(s)

U.S. users of VPN and anti-track/anti-cookie software

Industry/Entity Type

Computer Software


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Acceptable sizes: 728X90, 300X250, or 300X600. Follow the color scheme of Avast. https://www.avast.com/en-us/about The message must
Nice to have
  • Follow the corporate look n' feel of Avast. But think CREATIVELY about how to convince someone who is using Avast's free software to CLICK on the pop-up while they're using their desktop and LEARN about BreachGuard https://duckduckgo.com/?q=avast&t=osx&iax=images&ia=images Again we are advertising "BreachGuard" which helps users to remove their personal data from the darkweb and prevent data breaches. But your pop-up shouldn't reference BreachGuard specifically, it should just maximize clicks about something that appeals to the user, in a way that relates to BreachGuard's value proposition (protect yourself, remove your data, scan your email, resolve security concerns, etc.)
Should not have
  • Nothing that Avast corporate won't approve (pornography, profanity, risqué photos, sensational language, etc.)

Files
Download all files - 0.3 MB
PNG
Screen Shot 2021-02-04 at 6.58.41 PM
Friday, February 5, 2021
Payments
1st place
US$210
Participation payments x 8
US$10
Total
US$290

Project Deadline
13 Feb 2021 00:01:55 UTC
Language

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