• US$110

• 17 designs

• 12 designers

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Logo Design Brief

I have been doing consulting through Aletheia for the last eleven years. Covid has moved business more to net and that has prompted the need for building better internet presence starting from the logo.

Aletheia isa greek word a philosopher named Heidegger used to name "Truth" but unlike truth as correspondence Aletheia means truth by "understanding" truth by building on something that you already now. Truth is a clearing that makes things understandable, he used to say. My previous self made logo featured Van Gogh's peasant shoes - a drawing that Heidegger used himself (in some other contexts) .

So my product is my skills and experience and I would like the logo to express my emphasis on unconcealing (=making things understandable in terms and language that my customer is familiar with) the hidden and revealing the truth. My customer vary from small startups to large corporations. My customers are mostly in Europe (and I'm from Finland)

I am also doing this project as a test to see how this type of crowd service could work

Logo Text

Aletheia - Unconcealing the hidden