• £110

• 125 designs

• 35 designers

---

Logo Design Brief

We need a logo design for a retail and digital marketing services agency, going through a rebranding, called LAB MY BRAND. We take emerging, niche or global beauty (cosmetics), wellness and lifestyle brands to market, specifically the UK. We work with brands on their marketing strategies, retail and sales targets and planning, brand management and overall business development. We also advise investment funds and private investors who are looking to invest in emerging brands and manage the due diligence process for an existing portfolio of brands.
We are a small team of female entrepreneurs with a retail, beauty, and beauty tech background.
We chose the name, LAB MY BRAND because we see our company as the bridge between brands and investors. Lab My Brand evokes inclusivity, forward-thinking, bravery, partnerships, creativity and innovation through tech. We want Lab My Brand to be the destination for international beauty, wellness, lifestyle, fashion brands, and investors alike. A place where we take your brand and business into our "laboratory" - LAB, and we help you scale it and grow it through unconventional solutions and proactive communication.
In a nutshell, we need a design logo that is bold, lively, young, yet elegant, modern and feminine.
We want to be taken seriously as professional retail and digital marketing company, but at the same time, reflect the fact that we are female entrepreneurs with an assertive approach to conducting business.

Target Market(s)

Beauty (cosmetics), lifestyle, wellness and fashion brands
Investment Funds, Private Investors

Industry/Entity Type

Digital Marketing

Logo Text

Lab my Brand

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A feminine, elegant, yet young and modern look.

Nice to have

• We need a logo that will pass the test of time. Therefore we would like to avoid having a symbol yet "play" with what we have in the logo's name. Our services are focused on brands; therefore, the accent falls on these brands. We would like to see some designs where the letter "Y" in the word "my" is tilted to the right or turned upside down (a "Y" upside down resembles a laboratory flask). It should look like an accent/ apostrophe on/above the word "brand". Because there is the same number of letters in words "lab my" as they are in the word "brand", the letter "y" would be the accent/ apostrophe above the last letter of the word "Brand".

---

Files

Download all files - 0.8 MB