• US$300

• 73 designs

• 35 designers

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Logo Design Brief

For nearly 20 years, our firm has worked with retirees to help them create a retirement strategy that ensures their money will last as long as they do while allowing them to live their retirement years to the fullest. We are looking to refresh our logo and brand as we feel it has become dated. As an existing company with an established brand, we are not looking for a wholesale change to our logo. We would like to keep some elements of our current design in order to be recognizable by our existing clientele. For example, we'd like some green to remain in the design, though we are open to a different shade, perhaps something brighter and more appealing. In addition, we would like the pyramid taken out of the actual name so that the name is more legible. Perhaps the pyramid element could be used as the logo emblem apart from the name or something else could be created to represent our company. Since we work with older clientele on a professional basis dealing with money, we'd like the logo to convey that same professionalism and bring to mind a sense of safety and security as well. We don't want something too cutting-edge or modern that would be out of style soon. Also, it might help to know that our company name comes from the melding of the names of our founders, John Fawson (the "J" and the "SON") and Chris Graham (the "C" and the "GRA").

Industry/Entity Type

Financial Planning

Logo Text

JC Grason

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some shade of green. Some elements of existing logo for familiarity with current clients. A primary design for use on light backgrounds and a reverse design for use on dark backgrounds.

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Files

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