• US$255

• 124 designs

• 46 designers

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Logo Design Brief

New logo for an enterprise software start-up in Silicon Valley California. The client wants the logo to convey the idea of navigation — guiding you, pointing the way, showing the path etc. The company is a high-tech start-up providing software solutions that help large to mid-size companies benefit from artificial intelligence. Color preference is blue or red. NEW: The client does not want the logo to feature a star. Or if the logo mark incorporates a star it should convey navigation with a star. Cliet said that if they were a car they would be a BMW. See attached client color preference.

Target Market(s)

Mid to large companies who are building data intelligence and want to a solution to automate the data science process... Airport security video footage... Loadstar software and service would help the process of identifying someone in the video with a weapon etc. Or help an agriculture company scan for fruit on a conveyor that is bad etc.

Industry/Entity Type

Information Technology

Logo Text

Lodestar

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Navigation element... finding the right data or information.

Nice to have

• Navigation theme element in the logo mark or text

Should not have

• Should not focus on star in the mark. Navigation theme should not feature maps or pins related to driving etc.

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Files