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Packaging design for Hamper boxes
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This customer received 52 packaging designs from 9 designers. They chose this packaging design from Polina_pro as the winning design.
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A$120
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52 designs
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9 designers
Packaging Design Brief
We need to revamp our gift box packaging for our Hamper business. Our business Creative Hampers (www.creativehampers.com.au) is a website that curates, packages and delivers hampers for both consumers and corporates. We do everything from champagne and gourmet treats to pamper hampers, baby hampers and beer hampers. Our typical market is 35 - 65 years who are primarily women buying gift hampers for birthdays, thankyous, celebrations, births, sympathy, isolation/care hampers or just to say ' I'm thinking of you'.
We have recently purchased the business so it is going through a bit of a transformation and we want our packaging to be cost effective as we get 1000s of each type of hamper box produced each year. The design will need to be adapted across our box range.
Hampers are a luxury gift and are seen as being special and are designed to make the recipient go ''wow'' and our packaging needs to reflect this.
I will attach the specifics of the box in terms of measurements, must haves, design specifics and brand colours etc.
Target Market(s)
Our typical market is 35 - 65 years who are primarily women buying gift hampers for birthdays, thankyous, celebrations, births, sympathy, isolation/care hampers or just to say ' I'm thinking of you'. Hampers are not a cheap gift so the people who buy hampers have higher disposable income
Font styles to use
Other font styles liked:
- Rylan regular for logo
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - The hamper box MUST exude quality and a WOW factor
- Colours and logos are listed in the attached brief.
- Box in a dark grey colour (not black).
- Colour grey can vary to that detailed in brief
- Fixed ribbon (orange colour) to front of box design with our logo on ribbon (photo ref 1)
- The word ‘’Happiness’’ to be printed in a script typeface across the front of the box as per photo ref 2. Feel free to choose a different typeface, I don’t particularly like this one on the reference.
- Wording inside the box lid " Enjoy this box full of happiness"
- Please do a version that has a design treatment on the front as well the plain grey with 'Happiness' on it
