New UK-based domiciliary opticians business needs a logo

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This customer received 120 logo designs from 43 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We need a logo for a business called 'Reed Optical'. We offer in-home eye testing and glasses fitting for those who can't make it to a high street optician. We specialise in working in care and nursing homes, and with patients with alzheimer's and dementia. The final design needs to be uncluttered, simple and offer confidence to patients and carers who are putting their trust in us to deliver the best service possible to patients.
Target Market(s)
Patients who can't make it to a high street optician, and their carers. Patients usually 60+ and may be partially sighted
Logo Text
Reed Optical
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, clean and simple logo. Uncluttered. Needs to be accessible for those with reduced vision or partially sighted. Logo will finally be used on both web, print marketing and on staff uniforms and on product.
Nice to have
- Potential to include an element that nods to the 'home visit' focus of the business, maybe as part of framing