• US$150

• 88 designs

• 36 designers

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Logo Design Brief

I am in need of a base logo for our outdoor/fishing apparel brand called Achigan. Two of my business partners are artists, and have come up with a design that we would like to utilize as the foundation for the logo. Our brand is based around our love for smallmouth bass. Our tagline (which may or may not be used in the logo) is "The Official Brand of Smallmouth Bass" All of the design work/coloring will need to be based around this. Any creativity that could be used involving distinct characteristics of a smallmouth bass would be welcomed. I have included a couple of pictures of an actual smallmouth bass if you are not familiar with it. Please reach out to me to find out specifically what I am referring to. I have included a color and black and white version of the artwork. Please use the black and white, but if you can mock something up with the color also it would be nice.

**IMPORTANT NOTE** As the designs have been coming in, I am noticing that most are attempting to "re-design" our artwork. PLEASE DO NOT DO THIS. We would like the artwork provided to be used. If you would like to modify the artwork (ie. use the silhouette, use just a portion of the artwork, simplify the graphic, integrate text into the artwork etc) that is encouraged. What we do not want is a similar version of our artwork redrawn with your own interpretation. This artwork was chosen by our customer base via a poll, and we would like to utlilze it. Please don't hesitate to reach out to me with any questions. Thanks!

Target Market(s)

Outdoor, fishing

Industry/Entity Type

Clothing Brand

Logo Text

Achigan (Tagline is "The Official Brand of Smallmouth Bass")

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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