• £110

• 73 designs

• 27 designers

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Logo Design Brief

We are an award winning fish and chip shop located in Stafford, UK. It was founded in 1999 and it is a very popular fish and chip shop.

21 years after originally opening the shop it now time for a full shop refit.
We are undertaking a mammoth shop refit and when we reopen –

“Jojo’s Fish & Grill” will be born.

We are changing our business name from “Weeping Cross Fish Bar” to “Jojo’s Fish & Grill”.

We need a new logo designing ready for when we reopen.

Objectives –
1. Design new logo – Jojo’s Fish & Grill
2. Photoshop new logo onto shop front

Design new logo – Jojo’s Fish & Grill
We will be using the same colour scheme - black, green and white.

“Fish & Grill” in the same type/style as our current “Fish & Chips”.
Type - Avenir Next Condensed, Demi Bold

“ Jojo’s ” in a type/style that you choose, a style that is eye catching and will stand the test of time.

I have tried a lot of the type faces in adobe, so please look further afield.

The new logo will predominantly be presented on a white background. However you will need to also present the logo on a black background and on a green background.

Photoshop new logo onto shop front
“Fish & Chips” on the shop fascia will need editing to “Fish & Grill”
The canopy will need editing to accommodate your logo design. Clear all the existing graphics on the canopy and insert your new logo design.
The projection sign will need editing to accommodate your new logo design.

Our vision is to become and national award winner, selling the absolute best food from our new state of the art shop. So it is imperative that our image and new logo will reflect this.

Many Thanks,
John Evans (Owner)

Target Market(s)

Everyone, young and old

Logo Text

Jojo's Fish & Grill

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Black green and white
  
  “Fish & Grill” in the same type/style as our current “Fish & Chips”.
  Type - Avenir Next Condensed, Demi Bold

Nice to have

• Possibly abstract logo
  
  Choice, with and without abstract

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Files

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