Logo for an urban forestry organization

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This customer received 128 logo designs from 45 designers. They chose this logo design from Birdcage as the winning design.
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Logo Design Brief
We need a logo for a nonprofit startup focused on growing our city's urban forest for trees' many environmental, economic, healthy, and community benefits, especially committed to addressing tree equity - getting trees into our lowest income neighborhoods first. The logo should include the name of the organization, the tagline underneath, and either an icon that can stand alone or be use with the text OR a logo that incorporates the feeling of a tree canopy within the city.
Target Market(s)
residents of Bloomington, IN as well as local, regional, and national funders committed to environmental justice and public health
Logo Text
CanopyBloomington cultivating a community-powered urban forest
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want the designer's ideas and don't want you to be influenced by the sketches we had to submit.
Nice to have
- Perhaps the stand alone icon is built around the idea of the letter C but incorporates the suggestion of rooftop and tree/leaf?
One simple image that represents idea. Circular, like a woodcut, more organic, artistic, but simple.
Should not have
- No clip art look. Not cute, like a nursery or kindergarten.