ILUMINATION PROJECTS AND RETAIL COMPANY
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This customer received 48 logo designs from 30 designers. They chose this logo design from Iris 3 as the winning design.
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Logo Design Brief
                            This is a logo for an online website that will provide aid in developing ilumination projects for houses, offices and any industry, also will provide with not only selling the products needed, but also will guide the customer towards the best decisions to be made for their project.
ETERIA is an aliteration of ETHEREAL, so it means sublime, also related to Eternal, we believe the concept can be related to the Holy Grail of the Illumination Industry. We want clients to feel comfortable and trust what we consult and sell.
The icon could be maybe a infinite symbol concept, or a horizon, or world (like visting narnia, you are visiting ETERIA),  The brand is genderless. We need soft colors. The font should be really elegant and professional, not thick but not thin.
Elements to AVOID- LITERAL ILLUMINATION ELEMENTS NO..NO..NO.
Elementes you may consider: A world, and eclipse, the horizon, halo, light at the end of the tunnel (not literal), related to electricity, lightning, auras, cold and hot elements, universe, we are open to ideas, please do not use a light bulb.
AVOID- 3d Logos and color gradients, use solid color combination so that it could easily work with black and white and color, engraving, etc.
Minimalist logo, do not saturate with many things.
                        
Updates
Need extra days to review
Target Market(s)
ARCHITECTURES AND ENGINEERING INDUSTRY. (INTERIOR DESIGNERS, ARCHITECTS, CONSTRUCTION COMPANIES) MORE BUSINESS TO BUSINESS THAN BUSINESS TO CONSUMER.
ELECTRICAL ENGINEERS.
LAND DEVELOPERS
REAL ESTATE DEVELOPERS
Logo Text
ETERIA Iluminación
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The font should be really elegant and professional, not thick but not thin.
soft colors, that make the company look professional, elegant, experienced.
ETERIA IS THE BRAND NAME
Ilumination is the description of the name should be used in a second level, under ETERIA 
Nice to have
- Elementes you may consider: A world, and eclipse, the horizon, halo, light at the end of the tunnel (not literal), related to electricity, lightning, auras, cold and hot elements, universe, we are open to ideas, please do not use a light bulb.
 
Should not have
- AVOID- 3d Logos and color gradients, use solid color combination so that it could easily work with black and white and color, engraving, etc.