• C$150

• 31 designs

• 13 designers

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Logo Design Brief

We are a General Contractor/ Builder franchise organization.

We are designing a franchisee 5 year resigning recognition leather vest - very similar to a Sons of Anarchy biker vest.

We are asking you to design a mascot for the center of the back of the vest - between the top and bottom rocker just like the Sons of Anarchy vest (see attached).

Some of the characteristic suggestions we were thinking are as follows:
- The look of our mascot should have a 'get the job done', construction worker look with a mildly intimidating posture/persona.
- Be a gender non-specific mascot. (These may be issued to male and female franchisees)
- Construction worker (From waist up similar to Sons of Anarchy mascot).
- Steel hard hat.
- Smiling skull with biker sunglasses.
- Sleeveless shirt.
- Muscular features.
- Holding framing gun.
- Wearing carpenters nail bag/ pouch.

Utilizing the green Smith & Sons swoosh (three green stripes - see attached) logo would be a nice touch to connect the mascot back to the company. The stacked/portrait version of the Smith & Sons logo is for reference.

Company website: https://www.smithandsons.ca/

Our color codes from our company branding guidelines are as follows:
Black: 212121
Green: 8cc63f
Gray: 58595b

Logo Text

The mascot will have no text as such however, we'd like to utilize the letters "GC" standing for General Contractor in place of the letters MC that are near the Sons of Anarchy mascot. Adding also the the three stripe green swoosh would be welcomed.

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Files

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