Dark to Light Window Treatments (Shutters/Blinds/Shades)
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This customer received 68 logo designs from 29 designers. They chose this logo design from Jenei Designs as the winning design.
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Logo Design Brief
Window Treatments Business: Blinds Shades and Shutters (also do Flooring projects but not the driving force of this project ) I believe the terms: "blinds / shades / shutters"are more recognizable, than the phrase "window treatments" from a marketing standpoint.
The concept of "dark to light" is the benefit derived from the product related to window light and privacy. The logo needs to subtly and artistically reflect this in a modern way as this is a designer related business. Wide open to ideas, the sketches are not to restrict or direct in any way, I just feel a few slats from a blind brings the product across in the message of the logo, and colors are optional, but would like the logo to be eye-catching in sign work.
A 3 dimensional aspect seems to animate and draw greater attention to the logo.
Target Market(s)
Shutters, Blinds and Shades Sales and Installation
Industry/Entity Type
Windows
Logo Text
Dark to Light with something that indicates the window covering of a blind shade or shutter/ blinds•shades•shutters
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Focus should be upon window shutters/blinds (think slats with cords/wand, very popular in my line of work. This can be subtle. The name "Dark to Light" is a very catchy phrase, so the type must stand out clearly below, around or within the logo. a 3-Dimensional feel is very attractive to me.
Nice to have
- the terms: blinds - shades - shutters below or around the artwork as a part of the logo the colors of Blue Green and Gold were the web designers original thought, but black and white or midnight deep blue and afternoon sky blue might be more appropriate. Generally 90% of blinds and shutters purchased are painted white or are of a natural/stained wood color.
Should not have
- drapes