• A$150

• 60 designs

• 22 designers

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Logo Design Brief

We require a logo design for a new company in Australia called 'Music Valley' which will become the parent company for our group.

Our existing company - https://universalschoolofmusic.com.au/ - provides a wide variety of training programs, opportunities and career pathways for musicians, artists and creative entrepreneurs.

Our team of mentors have worked with institutions such as Berklee, Harvard University, JMC, Universal Music, Sony and several independent labels, agencies and venues in Australia and internationally for over 20 years.

We are leaders in private music training, artist development, music production and music collaboration in Melbourne Australia.

We have recently launched a new product that has become our main focus, called 'Tribe' - a place where artists collaborate to create their best work.

See: https://explore.universalschoolofmusic.com.au/

Music Valley has specifically been chosen as a master brand name to host our other 2 sub-brands - USM & Tribe - and therefore, we are looking for simplicity in a logo, using the letter 'M' as the symbol and highlighting the 'V' (M = Music, V - Valley) inside the M.

ie - There is a 'v' inside the 'M'.

The words 'Music Valley' could be placed either underneath the symbol or to the right.

Target Market(s)

Emerging Artists focused on making a career in music. 20 - 35 years

Industry/Entity Type

Entertainment Industry

Logo Text

Music Valley (M = Symbol)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The 'M' as the main feature/symbol.
  The 'V' as part of the 'M' on the inside (highlighted/visible/noticeable/different color/etc)

Nice to have

• Here are some ideas/inspiration. Just google image 'M logo'
  
  https://www.google.com/search?q=m+logo&sxsrf=ALeKk02nZIJhIImSHvN2tUw3uS7aGZOZUA:1616320276659&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiYvbufjsHvAhV4IbcAHdu7C4cQ_AUoAXoECAEQAw&biw=1275&bih=657
  
  Some effect that portrays music either as vibration or frequency (eg equalizer effect/wave/vibrational)
  
  Unique, creative and fashionably appealing to musicians and artists. But keep it elegant and simple.
  
  See some general look and feel examples in the attachments.
  
  Regarding color, we are still unsure of the exact colors, but if you visit our website: https://universalschoolofmusic.com.au/
  
  -you'll find the color scheme we use is a combination of violiet blue, pink/purple and white/black.
  
  You can refer to the 'apply now' button at the top of the webpage to see the spectrum of colors that I am referring to.
  
  File 1 in the attachments is the closest match to the color scheme we would like.

Should not have

• Any musical notes
  A corporate image/look/feel