• A$150

• 155 designs

• 56 designers

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Logo Design Brief

We need a logo design for a new company based in Sydney called "Aura". We are a boutique Pilates and fitness studio aimed mainly at females but not exclusively.

The logo should be attractive to women of all ages, especially 25+ years old. We want the brand and logo to symbolise calm, warm, positive energy and confidence.

We would like to see designs that use colours such as salmon, indian red, redwood) or violet colour (such as violet hibiscus).other colours that could be included are white and/or grey.

The logo should say "Aura", "AURA", +/- the words "Pilates & Fitness". It should be suited to going side by side with photos of a Pilates studio with a wooden/white wall interior.

The picture included is a guide for colour and style. Improvements that I would like would be: increase the originality and distinctness of the text by adding a design feature to the text of "AURA". It can be similar to a regular font such as Arial/Serif, but needs to be changed so it is a unique logo. Other than this it should remain relatively simple.

The overall feel should be:
-attractive to females but not stereotypically so
-a modern look but not futuristic or technical looking

Target Market(s)

Metropolitan professional females 30-45 years

Logo Text

Aura

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• AURA dominant
  The words "Pilates & Fitness" less prominent

Nice to have

• AURA capitalized and dominant
  Mainly simple text with some original design element

Should not have

• No cartoon looks
  No italics or caligraphy styles
  Any Pilates or Yoga pictures or silhouettes
  Strong regular pink colour

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Files

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