Step-Smart Semi-Independent Housing for Vulnerable Young People

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This customer received 69 logo designs from 34 designers. They chose this logo design from Mr Line @rt as the winning design.
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Step smart is a semi-independent housing company, providing a safe nurturing environment for young people before full independent living. Many young people will have experienced, participated in or witnessed lasting trauma, therefore we are careful to ensure that these young people have a safe place to grow and develop.
The logo for our company will preferably be a soft purple, to convey warmth, simplicity and professionalism. We would like for the logo to be simple and effective, the kind of logo that can exist independently and be recognised immediately (like the golden M). If possible, we would like to have a logo with the full name included and a version where a simple element can be removed and used in isolation (like the golden M existing with or without the full McDonalds title. Maybe it's possible to play with the idea of the to S's in the title representing stairs?..
It should convey professionalism, safety, love, warmth and growth. But most importantly, it must be memorable.
Preferred Colours: Purple and white (others acceptable but preferably limited to 2 colours unless absolutely necessary)
Industry/Entity Type
Childcare
Logo Text
STEP SMART
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A visibly memorable design
Nice to have
- Soft inviting colours
Should not have
- Age inappropriate content