Forshams Logo

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This customer received 76 logo designs from 23 designers. They chose this logo design from aiyi as the winning design.
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Logo Design Brief
This is for a high end UK wine distributor. Ideally we require a crest and a small but neatly formed logo that can be used on our site (under development) & of course on our stationery etc. The logo will also feature on specific wine guides and information packs destined for the luxury market & high end restaurant trade. Elegance, clean lines & simplicity are key yet the logo must be unique to us and our brand.
As we have not yet launched this service or products the brand identity is the starting point which means that designers have a blank canvas in terms of colours & style. Please bear in mind that our brand is intended to portray English style & sofistication yet imply formal and technology driven wine distribution & sourcing services. Vines & grapes etc when subtle are acceptable but please avoid the stereotypical 'obvious' overuse of these images.
I prefer something similar to http://www.thebarterhouse.com. Simple yet refined. Similarly to the Barterhouse logo FORSHAMS in upper case may be the solution.
Updates
Project Deadline Extended
Reason: Want to attract additional designs
Added Sunday, May 06, 2012
Target Market(s)
Pricey restaurants, high end wine drinkers, upper market outlets
Industry/Entity Type
Restaurant
Logo Text
Forshams
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Small crest or tactful emblem which can be used alone or with the forshams name.
Should not have
- Blocky, corny or high colour style.