• US$150

• 91 designs

• 56 designers

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Logo Design Brief

We need a logo design for a national piano company based in Virginia called 'Whitesel Piano Company'. We were 'Whitesel Music', but are dropping the 'Music' and adding 'Piano Company' in order to better reflect what our company focus. We have two physical locations including a restoration shop and have been in business since 1907, and are now moving aggressively into national online retail sales, as well as offering nationally door to door piano restoration packages. We would like to see designs that are modern, sleek, and fresh, but not be 'campy'. We're a serious high end business. Our favorite font and current logo font is Trajan Pro, which is easy to read, but exudes strength. We'd entertain other fonts, but are open to keeping that font as well. Please note our old logo has pipes in the picture. That is because we once dealt in organs, but that business has been separated into a separate division, so we want to drop that altogether. Plus, the logo is way too busy. These two websites will be completely redone once the logo graphics are complete. The new websites will be much more modern, and online retail focused. www.whiteselmusic.com www.charlottesvillepiano.com. Please note the old logo says since 1948, however we have a founded date of 1907 since we purchased another older piano company and merged the two.

Target Market(s)

American Families who are in the market for a piano. Usually these families have children or plan to, and have a minimum of 70k household income, but usually higher, or they have an above average net worth.

Logo Text

Whitesel Piano Company

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Trajan Pro, but we're open to the designers' ideas.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Our business is moving from a regional piano retail and restoration shop, to a national and major force across the country. It would be nice if the logo had a more national feel that strayed away from 'mom and pop'.

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