Web Design Project - Shipping Industry

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Web Design Brief

Goals and Objectives

The objective of the new website is to create a more modern look and feel. The site will also allow for a more effective means of communicating with members while providing the public with information and developments in the local, regional and international shipping industry.


Scope

The website will highlight the history of the organisation inclusive of text and photographs. It will take visitors through the years from beginning to present. Information on the history of the shipping industry will also be included.

It will feature current articles on the organisation, its members and stakeholders in the shipping industry. Member information as well as pertinent details regarding the organisation’s subsidiaries will be documented for the website.

Information as it relates to shipping statistics, case studies, laws and regulations, international treaties and trade documents, shipping terms, careers in shipping, job opportunities, training opportunities, information for shippers including port listing and trade lanes will be main features of the content for the website.

The Association’s community involvement, industry calendar events and related links relevant industry members will also be featured.


Target Market

• The General Public;
• Members of the organization;
• Shipping Industry Stakeholders (local, regional and international);
• Tertiary students conducting research.
• Potential employees
• Potential Business Partners

Best Practice Bench Marketing

The following websites are being looked at:
• APM Terminals - http://www.apmterminals.com/ (preferred look)
• Singapore Shipping Association - http://www.ssa.org.sg/ (like image transition on main page)
• Maersk - http://www.maersk.com (professional look)
• SAJ - http://www.jamports.com (preferred color: blue in logo)
• Ebay - http://www.ebay.com/electronics/tv-video-audio/ (preferred look for links page: image + short text below + visit site link)

Expected Result

• 3 - 5 pages which must include: [1] main page [2] standard page [3] links page

Info Icon
Updates

Project Deadline Extended
Reason: Persons involved in the decision making process have fallen ill and therefore managing the project and providing relevant feedback have and continues to be an issue.
Added Friday, April 27, 2012

Intended website (website being redesigned) http://jamports.com/
Added Friday, April 27, 2012

Please pay special attention to the projects expected results!
Added Friday, April 27, 2012

Project Deadline Extended
Reason: Designers A winner design have not been found among those submitted. The committee have therefore decided to extend the deadline and provide additional specification and an accompanying logo. /Advantum
Added Monday, May 14, 2012

Please note that the Rotary website should be used as the guideline - rotary.org

  • The colours red and yellow may be used. Use the blues that are utilized on the Rotary website.

The name of the website should be pronounced as this is vital for branding.

The use of scrolling (especially on the homepage) is strongly discouraged.

The website should be uncluttered.

Discover the World of Rotary changed to Discover the Port of Kingston – this should be in video and pictures.

Club Locator changed to Directory of Services – these should searchable by services offered by our members e.g. ship chandelling.

There is no need for links to social networks. It was suggested that RSS and Flickr be used.

Use modal features for the approach to the member log-in. http://www.alessioatzeni.com/wp-content/tutorials/jquery/login-box-modal-dialog-window/index.html


Added Monday, May 14, 2012

Target Market(s)

The General Public; Members of the organization; Shipping Industry Stakeholders (local, regional and international); Tertiary students conductin

Industry/Entity Type

Shipping


Look and feel

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Elegant
Bold
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Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
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Payments
1st place
US$600
2nd place
US$100
Participation payments x 5
US$20
Total
US$800

Project Deadline
16 May 2012 21:46:01 UTC
Language

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