• €200

• 126 designs

• 62 designers

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Logo Design Brief

We need a logo for an event called "European Retirement Week" in Europe to encourage a greater number of EU citizens to save for retirement.

European Retirement Week will seek to promote the issue of pensions and retirement savings on policy agendas by facilitating dialogue between policymakers and others involved in the field of retirement saving on actions that could be taken at both European and national level to encourage a greater number of citizens to save for retirement. It will also serve to boost people’s awareness of the need to save for retirement by contributing to occupational pension schemes and personal pension products.

Target Market(s)

EU citizens and government institutions

Industry/Entity Type

Finance

Logo Text

European Retirement Week

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "European Retirement Week" in text in the logo. There is no corporate identity yet, so designer is free in choice of font + color. There is a preference for the use of either green or blue in the logo (or both). Font usage, please ensure a royalty free font is used.
  
  The logo will be used digitally (www etc) as well as on stationary/publications, please mind legibility and sizing for stationary/publications in particular. Also needs to work in an all white or all black version.
  
  The logo should have a 'financy'/'consumer' feel - so trustworthyness, reliability, consumer friendly. Needs to reflect the ultimate goal of getting citizens to save for their retirement/pension.

Nice to have

• Besides a wordmark logo - an added pictoral for occasional use that goes well with the wordmark is a strong plus. (keywords for the pictoral: pensions, retirement, saving, piggy bank, security, consumers)