• C$150

• 65 designs

• 23 designers

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Logo Design Brief

I need a logo designed for an online exercise platform that I launched during COVID.

The platform is designed around mindful, meditative exercise - mostly isometric-based. The target audience is people in their late-forties and older who have some means and would prefer a mindful, professional approach to exercise as a means of producing health and increased physical ability rather than branding around "hotness", intensity, quick body transformations, or unnecessary aggression.

The reference to "ballast" denotes a stable, confident approach to exercise. I would like to see designs that use navy blues, white and powerful oranges in the branding.

The final design should communicate professionalism, confidence and community.

Logo Text

Ballast Exercise