• US$190

• 51 designs

• 14 designers

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T-shirt Design Brief

The T-shirt should be unique and fun! It should clearly connect with The Longest Day brand and ultimately the Alzheimer’s Association brand. People should associate it with the event and Association and it should be a conversation starter – a design that sparks interest in the event and cause. A new design is chosen each year in order to engage participants in The Longest Day and ultimately create concern and awareness of the Alzheimer's Association and our mission/vision.

Target Market(s)

The audience is the general public including past and current participants in The Longest Day. T-shirts are a highly-visible awareness tool for the Association and our events. The design must align with the brand guidelines established for The Longest Day. The T-shirt will be included in the Welcome Kit that participants receive.

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Font styles to use

Other font styles liked:

• Veneer (see attached)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• T-shirt Template: Use the JPEG file provided with the templated T-shirt to mock-up the design. Art should only appear on the shirt and not in the space around it. IMPORTANT: the final design will need to be a vector Illustrator file for production. Please keep this in mind if using Photoshop.
  Brand Standards: Reference and adhere to the brand standards for The Longest Day.
  Technical details:
  Use the .jpg file provided as the template for your concept. The color of the T-shirt is the Association’s brand purple (see template).
  Colors: Design can be two colors on both the front and back - use white and/or teal (PMS 333 C)
  Fonts: Veneer (headline), Houschka (body copy)
  Include the year of the event: 2022
  TLD tagline has been included in pack up (incorporating the tagline graphic is encouraged, but not mandatory)

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Files

Download all files - 41.4 MB