Spice Rum label design for 173° Craft Distillery
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This customer received 16 label designs from 6 designers. They chose this label design from Neelam Jahagirdar as the winning design.
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Label Design Brief
We would like a label designed for our Spiced Rum. We would like to name it "Farmer's Beach Spiced Rum" or something very similar to that. The name of our distillery is "173° Craft Distillery". We would like our logo on the top right of our label, maybe at a nickel or quarter size and in a different color. We would like this label to be in compliance with the State and Federal regulations regarding liquor, specifically spiced rum. We do not yet have a full ingredient statement but it will include vanilla, cinnamon and other natural flavors.
Attached is a farmer lady, so maybe something similar to this but a bit more classy/upscale. Our distillery is located right next to Clear Lake, a 3600 acre lake, please include a beach/lake in the design. Our distillery has a roof top bar and you can watch the activities of the lake from our roof top, so the lake is very important to us.
We are second and third generation chemist and I have my master in Food Science so these technologies are also important to us. But the focus should be on "Farmer's Beach" which is a specific beach on Clear Lake.
Target Market(s)
Target market is both male and female drinkers of rum
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have our logo along with Spiced Rum and Farmer's Beach
Nice to have
- design of a farmer lady next to a beautiful beach. Maybe on a lawn chair or next to a fence? Maybe a sunsetting or a sailboat in the background?