CJ - Your Building Partner is in need of a sales presentation booklet

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Flyer Design Brief

"CJ - Your building partner" is a new home building consultant who specializes in 1) Arranging finance 2) Finding land that fits client's lifestyle and finance requirements 3) Creating a design that meets all regulatory requirements, client's life style and finance requirements.
The booklet is a sales presentation for potential clients. The theme, layout and colors to communicate trust, vibrancy, excitement and competence to audience aged (18-35 Gen Z and Millenials)
Page 1 - CJ - Your Building Partner (Photo) and La Vida Homes. Brand and trust statement. (open to suggestions)
Page 2 - About La vida homes (see brand strategy and la vida info
Page 3 - Client photos
page 4 - Finance - Land - Home (With equal size editable text boxes )
Page 5 - Home Building Journey (see building journey photo - recreate using colours that compliment the branding and Logo.
page 6 - Messaging that shows CJ - Your Buidling Partner will hold clients hands from start to finish alongside with La Vida Homes
page 7 & 8 - Blank / Editable

Target Market(s)

Potential New Home Buyers
Demographics - Western Australians
Age group - 18-35
GEN Z and Millenials


Font styles to use
Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Appealing to eyes
    Easy to read colours and text
    A feel of at home
    Elegance
    Easy to edit
Nice to have
  • Open to suggestions and creative ideas
Should not have
  • Too many colours
    Loud colours
    Clutter

Files
Download all files - 105.5 MB
PDF
LV Brand Strategy_Reduced
Tuesday, May 25, 2021
DOCX
La Vida Info doc
Tuesday, May 25, 2021
PNG
CJ - YOur building partner logo
Tuesday, May 25, 2021
PNG
2[1]
Tuesday, May 25, 2021
PNG
1[1]
Tuesday, May 25, 2021
JPG
035[1]
Tuesday, May 25, 2021
PNG
1[1]
Tuesday, May 25, 2021
PNG
CJ DP
Tuesday, May 25, 2021
PNG
Build journey
Tuesday, May 25, 2021
PNG
Payments
1st place
A$110
Total
A$110

Project Deadline
01 Jun 2021 04:33:09 UTC
Language

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