• A$150

• 74 designs

• 26 designers

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Logo Design Brief

WANTING SOMETHING MORE UNIQUE < NOT JUST COPYNG EACHOTHERS LOGOS AND CHANGING THEM BY 5%...
Australian based start-up business run by 2 males. Atmosphere capital (AC) is a national brand.
AC is a commercial & mortgage broker across NSW, TASSIE, MELB

wanting a logo that has the name of the business and also a logo that can be used on its own on merchandise and marketing,

Logo is required by 10 to 15 June as company will be launching July 1st 2021.

Think Mad men, think wall street, think high rollers and money. must be professional, sexy and sophisticated

Marketing Brief
• Logo and branding for
 Social media
 Letter head
 Website
 Merchandise
 Business cards and stationary
 Uniforms
Concept
 Dark Navy Blue background
 Gold or white imagery
 Must include name ATMOSHPERE CAPITAL
 Must include a logo that can be used on its own on uniforms and letter head etc
 Sophisticated
 Masculine and strong
 Not overly complicated design
 Simple

Target Market
70%
 Commercial clients
 Developers
 Accountants
 solicitors
 Property investors
 Males
30%
 Families
 Homeowners
 First home owners

Target Market(s)

Target Market
70%
 Commercial clients
 Developers
 Accountants
 solicitors
 Property investors
 Males
30%
 Families
 Homeowners
 First home owners

Industry/Entity Type

Mortgage Brokerage

Logo Text

Atmosphere Capital wording to be included in branding

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• must have a LOGO not just wording - must be professional

Nice to have

• Concept
   Dark Navy Blue background
   Gold or white imagery
   Must include name ATMOSHPERE CAPITAL
   Must include a logo that can be used on its own on uniforms and letter head etc

Should not have

• florals, over complicated design, multicolor, no comic imagery

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Files

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