Logo designed for digital body fat calipers

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This customer received 51 logo designs from 21 designers. They chose this logo design from ketoprofen as the winning design.

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Logo Design Brief

We need a logo designed for digital bodyfat calipers the name of the calipers are called Pinch. The product demographics will be 21-34 male and female. I would like the product marketing to be in line with that of the Jawbone up, fitbit or nikefuelband.
Please see the websites below for design reference and inspiration. Please be aware this job has a tight deadline. Thank you!

https://jawbone.com/up
http://www.fitbit.com/
http://www.nike.com/us/en_us/c/nikeplus-fuelband

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Updates

Project Deadline Extended
Reason: still undecided on logo
Added Monday, February 03, 2014

Target Market(s)

Young fitness enthusiasts... think jawbone up, fitbit or nike fuelbands market

Industry/Entity Type

Marketing

Logo Text

PINCH


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$200
Total
US$200

Project Deadline
05 Feb 2014 20:34:49 UTC
Language

Logo Design inspiration
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