Skeleton Key Supply - online fabric and craft supply store needs a logo design
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This customer received 73 logo designs from 30 designers. They chose this logo design from MASH Std as the winning design.
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I am looking for a modern and distinct logo design for my new online store. I primarily sell quilting fabric, sewing patterns, pins and vintage items like patches. I would like the logo to be clean and modern / vintage vibe with geometric lines. I like art deco and boho styles but the design should be simple and elegant enough to be clearly visible on packaging and potentially used for embroidering labels.
Design must feature an old fashioned style key drawn in a modern style. Other than that I am open to other design elements like botanical, mystic, sewing items etc. Looking forward to seeing what you think of!
Overall, I would like to convey the idea of fabric and crafting as being magical and fun, maybe a bit mysterious….because the possibilities for makers are endless.
Design can be all black and white or up to 3/4 colors; interesting but not too busy. I've included a sample of logos and colors I like, but I'm looking forward to seeing a variety of designs.
Target Market(s)
Crafters and DIYers looking for modern, colorful and fun fabrics
Mainly women ages 18-50
Current site: www.skeletonkeysupply.com
Industry/Entity Type
E-Commerce
Logo Text
Skeleton Key Supply
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Feature a vintage style key(s), but drawn up in a more clean, modern style
- Logo (excluding text) should be round or square for easier use on social media, stickers, embroidery tags
- Include another element like a border, abstract lines, sunburst, small stars, botanical, mystical etc in addition to just a key so that it doesn't look like a real estate logo
Nice to have
- - It would be great if logo elements could be separated for different uses, ie: picture element
Should not have
- - No colored background
- No sewing machine icons
- No overly complicated or flourish type text