• C$240

• 133 designs

• 63 designers

---

Logo Design Brief

We require a dramatic and bold logo for a company that provides small group (6-10) coaching to professional women both entering the workforce or in mid-level leadership roles, who lead busy lives and who wish to elevate their leadership practice. The company describes their offering as “We help women find their super powers! We explore our leadership badassery through curious and honest inquisition. When we become our best selves, we are powerful, we have no limits, we positively impact our families, businesses, communities and the world.”

The logo should be feminine but not weak—rather strong, bold, powerful. “Shattered glass” refers to women being able to break through the metaphorical “glass ceiling” with conviction, and imagery alluding to this would be appropriate. Also appropriate is superhero symbolism, as we expect to use imagery of super heroes in other branding efforts.

The format of logo we’re looking for is graphic-heavy (think Adidas, Nike, TripAdvisor). For colours, we prefer a “cool” palette (blues, greens), and we especially like purple shades.

Target Market(s)

Professional women both entering the workforce or in mid-level leadership roles, who lead busy lives and who wish to elevate their leadership practice.

Logo Text

Shattered Glass Leadership

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The format of logo we’re looking for is graphic-heavy (think Adidas, Nike, TripAdvisor).

Nice to have

• For colours, we prefer a “cool” palette (blues, greens), and we especially like purple shades.