New florist business website design

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This customer received 39 web designs from 11 designers. They chose this web design from Hazan Shaw as the winning design.
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Web Design Brief
Number 1 want is an easy to navigate & check out website
Needs to be beautiful and eye catching as well.
This is an online only business (no shop front)
Rustic and blush pinks, neutrals, woods, leaves
Customers need to be able to go onto my website, select something they want to buy but have the option to use a drop down box to change colours of the flowers, or add notes to make changes to the arrangement
Industry/Entity Type
Florist
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Drop down menu to take you to other pages for Arrangements, bouquets, everlasting arrangements, gifts, contact
Be able to purchase and “add to basket”
Checkout page
Nice to have
- Be able to add my own photos once I’ve taken new ones
Should not have
- Tacky images or clip art