• £110

• 148 designs

• 70 designers

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Logo Design Brief

We want our existing Logo redesigned. Our company is called "Inspiriko". Currently our logo uses a leaf for the "i" between p and r, in Inspiriko. We have seen that this is causing a sense of confusion for some customers. So we want this logo redesigned.

We are calling it a redesign, instead of a "New logo design" project because, in essence the logo has to remain the same. But we would like to use this leaf, or preferably some other leaf or herb, in a different way within the logo, rather than using it to represent "i"

We manufacture premium organic and vegan herbal supplements. So the logo needs to communicate premium, high quality and safety. Our main customers are middle or upper middle class women, from the age of 35+ So the design should also appeal to this specific customer segment.

In terms of style we absolutely prefer a minimalist design, with a bit of color within the design, and some graphic element like the leaf, but again as part of a minimalist design. We would like to keep the logo design largely the same. Our main colors are black, white and pastel green - as shown in the logo.

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