New Athletic Apparel Brand - Left Coast Athletics

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This customer received 130 logo designs from 54 designers. They chose this logo design from 1975oliverocampo as the winning design.
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Logo Design Brief
We will need a few logo designs for our new apparel company Left Coast Athletics. To start we need a corporate brand logo for Left Coast Athletics, that should feel very west coast, outdoorsy and sporty. I would like the total vibe and feel to be west coast "cool". We will be using this logo on the website and on apparel, so simple and usable on clothes is a must. To help explain the logo that we are looking for it will help to explain the next few steps after this initial project. The second logo will be Left Coast Lax. This will be the Lacrosse based unit of the brand. It would be great if the font and design of "Left Coast" stays the same, but the "Lax" and design work changes. So in preparing this project please note that it will continue to grow and should have the "Athletics" copy have the ability to be swapped out with "Lax" and other sports. Our brand will highlight youth through college athletes that play on the West Coast of the USA.
Target Market(s)
Wes Coast Youth to High School Players and their families.
Logo Text
Left Coast Athletics
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Recognizable font and image (design) and must be changeable to allow the "athletics" to be swapped out with other sports / activities.
Nice to have
- The colors and subtle images should express the west coast lifestyle, not just California. This is for all West Coasters, not just those that life on the beach.