Sailing Boat needs a design execution of its Hawaiian name.
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This customer received 48 logo designs from 26 designers. They chose this logo design from Graphic Bricks as the winning design.
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Logo Design Brief
The Boat is called Kilauea. Kilauea is the name of a volcano in Hawaii. Our boat will ( hopefully) be carefully guiding us home - a Mum, Dad and 2 kids - plus various visitors along the way - from the USA to Melbourne, Australia.
The correct spelling of Kilauea has an accent above the i . ( which looks a bit like a T - please look it up online).
Kilauea means to spread/spewing.... now hopefully that doesn't mean we will all be spewing on the journey :) - that would be bad.
Examples of branding we like are Sailing Ruby Rose, London
The brand needs to be transferable to the Boat, T-shirts, Caps, Bags and Social Media.
As you can see the current branding is very minimal.
Logo Text
Kilauea, Melbourne
Look and feel
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Modern
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Upmarket
Requirements
Must have
- Feature the volcano reference in the logo in some way.
Needs to have strong sense of adventure and discovery - telling a story of travel.
Kilauea needs an accent over the i - as per the traditional spelling.
Nice to have
- Would be interested to see a play on the either 'A' in Kilauea being a volcano?
The inspiration of 'Sailing Ruby Rose' is just an option that we have seen used. It looks like an old fashioned stamp in a passport and tells a story of travel. We are very open to different approaches to this - it was just a thought starter!
Other logos to look at
Website : Gone with the Wynns or Sailing La Vagabonde