WILD Outdoor Apparel Inc. Crewneck/Hoodie Design
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This customer received 63 t-shirt designs from 12 designers. They chose this t-shirt design from Andi Yan as the winning design.
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T-shirt Design Brief
Hello Beautiful Designers!
We are looking for T-Shirt/Crewneck/Hoodie/TankTop designs for our upstart clothing & accessories brand.
Here's a little background. I started by making a cherry wood brim hat with an animal design engraved on the brim where $10 is donated to a conservation agency that supports the animal that is engraved on the hat. See website here: www.wildhats.ca (Building a new, better site currently, that is just my landing page)
Currently, I am getting prototypes made but this will take a while and I've already built up a bit of an audience and want to branch out into clothing since it's a faster turnaround time.
The brand concept can be summarized as 'The Great Outdoors' and the wonder of Nature. The key emotions behind the brand are exploration, adventure, connectedness, uniqueness, and most of all FREEDOM.
It's all about spending time outdoors and loving nature and animals and giving back through donating to conservation efforts. It's for people who enjoy Camping, Hiking, Rock Climbing, Mountain Climbing, Skiing, Biking, etc.
What I am looking for:
1. T-Shirt/Crewneck/Hoddie/TankTop designs that incorporate the same animals that we currently have on our hats which are the Tiger, The Shark, and the Eagle - Feel free to add a Wolf as well since this is the most requested hat design and could look sick. (This will be my initial clothing line)
2. The design must be creative and eye-catching and unique, but not so in your face that it looks like the person wearing it is trying too hard.
3. Part of our brand is this animal, wood aspect, and nature aspect so feel free to find a way to incorporate cherry wood grain pattern into the design. I will attach a wood colour sample in the files below. (maybe the shirt is the colour of the wood and the animal looks engraved on it just like my hats?
4. Feel free to get creative with it, I will attach as much stuff as I can for your ideas and inspiration - also make sure to check out my site www.wildhats.ca for more inspiration (I've attached 3-word docs with very specific specs for what i am looking for, see the design word docs below.
5. I've also attached my logo, please find a way to incorporate it somewhere for branding purposes however it's not the biggest deal. Can incorporate it in the back tag for example.
6. I've attached the laser engraving files of the animals - you don't have to copy them exactly, I would prefer if you didn't. However if the design and look and feel are great, I'll accept it.
7. See below for some sample designs I drew up that might help
I've input 3-word docs below which contain specs for 3 designs that I am looking for. Pick anyone, Tiger, Eagle, or Shark, and make it the best that you can, I will for sure pick one!
Please feel free to reach out if you have any questions or need any more assets!
Thanks,
Paul Drake Verge
Updates
Gathering more feedback
Target Market(s)
Male & Females, aged 23-25 in US & Canada. Generally in the trades profession. Love nature, hiking, camping, skiing, etc. The outdoorsy type and care about the environment. Adore wild animals.
Industry/Entity Type
Clothing Brand
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. T-Shirt/Crewneck/Hoddie/TankTop designs that incorporate the same animals that we currently have on our hats which are the Tiger, The Shark, and the Eagle - Feel free to add a Wolf as well since this is the most requested hat design and could look sick. (This will be my initial clothing line)
2. The design must be creative and eye-catching and unique, but not so in your face that it looks like the person wearing it is trying too hard.
3. See the word docs I've attached outlining the 3 main desings, Tiger, Eagle & Shark that I am looking for, pick one and do your best!
4. The design has to be in line with my theme of nature, outdoorsy, hiking camping, woody like the hats.
5. See the attached word docs for a detailed explanation of what we are looking for!~
Nice to have
- 1. Part of our brand is this animal, wood aspect, and nature aspect so feel free to find a way to incorporate cherry wood grain pattern into the design.
2. I've also attached my logo, please find a way to incorporate it somewhere for branding purposes however it's not the biggest deal. Can incorporate it in the back tag for example.