• £120

• 87 designs

• 43 designers

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Logo Design Brief

We need a logo for Acanthus Consultancy, an independent writing consultancy which helps clients develop academic and creative pieces through planning, regular advice and feedback, and prepare them for submission. We also offer academic and creative writing courses. We have eleven years of experience, and a global presence in London and Istanbul. We have high success rates, and offer a premium level of service. We are a young, woman-owned business. We would like to see designs that offer a fresh take on a very traditional image: the ornamental acanthus leaf, which first became popular in Ancient Greece. We're attaching an image, but feel free to look at other acanthus leaf images for inspiration.
***Please read the "must haves" section on further information on the image we want. Briefly, we want to see an Acanthus leaf in the image, and nothing writing related. And we also don't want the letters AC in the image.

Target Market(s)

Two target markets: International high net worth clients looking to apply to undergraduate and graduate programs abroad. Creative writers.

Logo Text

Acanthus Consultancy

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo image should be a contemporary, fresh and stylized version of the Greek (or later) acanthus leaves design. We are uploading an image from Wikipedia to give you an idea, but you can find other similar images online.
  The logo should also incorporate the words "Acanthus" or “Acanthus Consultancy”. We are open to both versions. We would like to see a boxed as well as an inline/vertical version (which we can use in letterheads, etc).
  We want it to be upbeat, optimistic and inviting, while not compromising on conveying an upscale image. It should offer a fresh take on something as traditional as acanthus leaves.
  We prefer a monochrome logo. We like medium and darker blues, as well as yellow. Open to crimson, but not bright red. No black, no green, no brown, no pink or purple.
  It should be high resolution (Vector, EPS needed upon completion).
  It should work well with every medium, from print, to products, to our website.

Nice to have

• An iconic, memorable take on the image.

Should not have

• Should not be too businessy, stuffy or busy.

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