Logo for our clothing brand, Curly Bean **
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This customer received 131 logo designs from 64 designers. They chose this logo design from Ellison as the winning design.
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Logo Design Brief
We are a fun family lifestyle basics clothing brand with a focus on sustainable fashion and helping the environment. The clothing label will showcase pieces that parents and children can both wear in thier perspective sizes. The logo should be fun, but also cool - so not to target only kids, but equally parents ages 30-50. Very simple, nothing with too much detail. An idea would be a simple bean that is sprouting a curly stem with a little leaf at the end. Think - the Basquiat crown - sort of rough and edgy, but also fun and simple. Other successful logos are Lacoste, Penguin, Fruit of the Loom. Our brand doesn’t necessarily reflect these labels’ esthetic, but they are very successful (but also maybe too clean for what we’re going for).
The font should border on childlike but also cool, minimalist, contemporary… Something an adult could feel good about wearing if the brand name appeared on the shirt. Slogan will be ‘Get Curly’ (think- dancing, joy, fun, silly). We’re totally open to looking outside the box on this (definitely doesn’t have to be the bean with a curl logo, but we’d like to see that as an option). Also would love to see plenty of options without any picture.
Updates
Low design quality
Slow in providing feedback
Target Market(s)
Young parents
Logo Text
Curly Bean
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.