• A$150

• 131 designs

• 64 designers

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Logo Design Brief

We are a fun family lifestyle basics clothing brand with a focus on sustainable fashion and helping the environment. The clothing label will showcase pieces that parents and children can both wear in thier perspective sizes. The logo should be fun, but also cool - so not to target only kids, but equally parents ages 30-50. Very simple, nothing with too much detail. An idea would be a simple bean that is sprouting a curly stem with a little leaf at the end. Think - the Basquiat crown - sort of rough and edgy, but also fun and simple. Other successful logos are Lacoste, Penguin, Fruit of the Loom. Our brand doesn’t necessarily reflect these labels’ esthetic, but they are very successful (but also maybe too clean for what we’re going for).
The font should border on childlike but also cool, minimalist, contemporary… Something an adult could feel good about wearing if the brand name appeared on the shirt. Slogan will be ‘Get Curly’ (think- dancing, joy, fun, silly). We’re totally open to looking outside the box on this (definitely doesn’t have to be the bean with a curl logo, but we’d like to see that as an option). Also would love to see plenty of options without any picture.

Target Market(s)

Young parents

Logo Text

Curly Bean

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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