Logo for Motorsports Software Business

Want to win a job like this?
This customer received 105 logo designs from 40 designers. They chose this logo design from kaps01 as the winning design.
Join for free Find Design JobsLogo Design Brief
I need a speedy logo for my motorsports-related software business!
It will appear on the side of race cars, and also on team apparel - t-shirts, caps, and also on web and mobile apps.
Please read the brief and look at the sample images.
We write lap timing apps for motorsport use that run on mobile phones.
Our users love cars, and speed!
This logo will be used for my main business. I'd like a style that can be applied to our software products also, so I'm looking for a designer to create a long-term partnership with for future work.
Updates
Thank you all for your submissions! I've received some great designs, however I'm extending because I'd like to see more variations. Thanks Warren
Target Market(s)
People who like fast cars, who drive them on race tracks and use lap timers to go faster.
Logo Text
Velocity Software
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be simple, bold
Bold semi-flat or completely flat colours that look good in different formats - on dark/light backgrounds etc
Nice to have
- Motorsports related design elements - e.g. chequered flags
Timer related elements - e.g. stopwatch etc
I like the idea of doing something fancy with the V, as shown in sample images. But interested in all ideas.