• S$190

• 16 designs

• 8 designers

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Graphic Design Brief

Create a shopfront 'instagram'-worthy mural. It goes on the front of the shop. Because our shop is quite enclosed, I want the mural to feature aspects of the brand (our motto is "choose kindness, everyday), and illustrate what we have inside the store (example, plant dairy, plant meats, vegan pantry etc.). A part of the board is to feature a 'chalkboard' illustration which is where the cafe menu is placed.

Target Market(s)

Families

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Size of poster is 2040mm width x 1710mm height
  
  Brand Colors
  Green #1aa260
  Pink #FF5F7C
  Dark Grey #3E4A3C
  Blue #38B9FF
  Gold #FFDE59
  
  Style
  Contain Illustrations that are not overly cartoony
  Playful, Chalkboard-art style illustrations
  Simple colour pallete
  Can feature quirky illustrations
  
  Content
  - A mural of the different products in a 'chalkboard-collage' style (see example)
  - Must feature the categories of products we carry: plant dairy, vegan cheese, plant meat, vegan essentials, household, nut butters, organic produce.
  - Illustrations of the following products: Vego chocolate bars, beyond burger patties, field roast sausages, vegan rob's crisps, house of biskota biscuits, miyoko's cheese, bonsoy soy milk (refer to everydayvegangrocer.com)
  - show our cafe menu (blank space for us to handwrite with chalk) -add 'placeholder text' for 20 lines.
  - "Bring your own bag" illustration
  - Slogan "choose kindness, everyday" with illustrations of free and happy farm animals, with small highlight of 1% donation pledge (1% of sales go to animal welfare charities)

Should not have

• Anything vulgar.

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Files

Download all files - 1.8 MB