Logo Redesign - Cook Insurance

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This customer received 366 logo designs from 87 designers. They chose this logo design from rimu as the winning design.

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Logo Design Brief

Hello, this is what I am trying to accomplish. I would like to refresh our logo and make it bolder and more eye catching. I don’t like that the logo and company name on our current logo are separated by a vertical line. I would like to have our company name and logo to be incorporated into one easy to read image. I am not particular on what color or colors are used but I need to limit the design to 3 or less colors so we can have them printed on promotional items like hats, golf balls, t-shirts, business cards, or billboards, monument sign, storefront awning. It would also be fine with me to eliminate the logo all together and write our agency name out in a neat professional way. Our company name can be Cook Insurance, Cook Insurance Agency or Cook Insurance Agency Inc. I would like the design to be able to fit in a circle, square, rectangle, and elongated rectangle without leaving a lot of white space. I have attached our current logo below. I have also attached many other logo ideas from other companies to try and help give you some inspiration and show you can see what I am after. The last few images I have attached are our current logos and ads and you can see how terrible they look compared to everyone else.

Target Market(s)

I'm trying to fill up the space available when we pay for an ad. I need something that's bolder and more eye catching than our current logo.

Industry/Entity Type

Insurance Broker

Logo Text

Cook Insurance, Cook Insurance Agency, Cook Insurance Agency Inc


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • I would like to combine our company name and our logo into one image. Right now I feel like our logo is separate from our company name.
Nice to have
  • The logo doesn't even have to have a separate logo. It can just be Cook Insurance written out in a neat way.
Should not have
  • The logo should be simple and not too busy. The logo cant have too many colors 3 or less. The logo should not relate to food or cooking. The logo should not have too much empty white space

Files
Download all files - 45.4 MB
CDR
COREL Tuesday, 29 June 2021 19:06:19
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EPS
EPS Tuesday, 29 June 2021 19:06:20
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JPG
JPG Tuesday, 29 June 2021 19:06:20
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PNG
PNG Tuesday, 29 June 2021 19:06:20
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AI
AI Tuesday, 29 June 2021 19:07:02
Tuesday, June 29, 2021
CDR
COREL Tuesday, 29 June 2021 19:07:02
Tuesday, June 29, 2021
EPS
EPS Tuesday, 29 June 2021 19:07:02
Tuesday, June 29, 2021
JPG
JPG Tuesday, 29 June 2021 19:07:02
Tuesday, June 29, 2021
PNG
8 Tuesday, 29 June 2021 19:10:30
Tuesday, June 29, 2021
PNG
PNG
JPG
20w3 Tuesday, 29 June 2021 19:10:30
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2 Tuesday, 29 June 2021 19:10:31
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Payments
1st place
US$70
2nd place
US$70
3rd place
US$70
4th place
US$60
Participation payments x 3
US$10
Total
US$300

Project Deadline
07 Jul 2021 05:23:41 UTC
Language

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