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Logo for Willie J’s: The Easy PJ’s Adult pajamas
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This customer received 95 logo designs from 27 designers. They chose this logo design from Roger B. as the winning design.
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US$250
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95 designs
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27 designers
Logo Design Brief
The point of the pajamas is to accommodate the difficulties of aging, arthritis or any other disability that may make it difficult for you to use buttons or may necessitate that you be in pj’s more than other people. But they are detailed and made very well. The idea is to evoke a casual elegance reminiscent of time when things were a bit more formal and pajamas had a fly. If this could be done in a way that also evokes magnets or Velcro, then go for it.
Updates
Gathering more feedback
Target Market(s)
The photo attached is Willie. He’s 102 and deserves to be able to maintain independence in as many area daily living as possible. What about this design would make his family think, “these would be great for Willie.”
Industry/Entity Type
Apparel Store
Logo Text
Willie J’s. The Easy PJ’s
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something that will Appeal to baby boomers and older
Convey “Easy”
Convey “Classic” styling
Convey lasting quality
Nice to have
- Convey sleep or rest
