Logo for Main Line Executive Fitness
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This customer received 40 logo designs from 28 designers. They chose this logo design from step forward 2 as the winning design.
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Logo Design Brief
We are in need of a logo design for a new fitness center along Philadelphia's Main Line. The club, named Main Line Executive Fitness, will be a personal training studio geared toward high net worth individuals who are looking to transform their bodies using a balanced approach (exercise, nutrition, mindset). Our colors are black, red and gray. We had the idea of using a logo inspired by Da Vinci's Vitruvian Man (and/or woman) to convey the concept of ideal human proportions and balance, but would also be open to other ideas on a similar note. Our clients come to us not just to work out, but to transform their bodies. Many have had prior injuries and medical diagnoses that have held them back from their fitness goals in the past, while others are looking to overhaul their lifestyles in pursuit of optimal fitness. Both require a special nurturing environment that's unique to our facility.
Target Market(s)
High net worth individuals looking to transform their level of fitness
Industry/Entity Type
Personal Trainer
Logo Text
Main Line Executive Fitness
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors: Red, black and/or gray
Nice to have
- some play on the Vitruvian man/woman
Should not have
- It does not need to have any text. We can take care of the text/font to accompany the logo