• A$450

• 191 designs

• 54 designers

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Logo Design Brief

Hi Designers,

We have another fun contest for you to get involved in.

Background:

Australia has released an advertising campaign to promote COVID vaccination in young people (under 40).

However, the ad campaign has had a lot of negative feedback:

- https://www.theguardian.com/australia-news/2021/jul/12/australian-ad-showing-covid-patient-gasping-for-air-could-increase-vaccine-hesitancy
- https://www.abc.net.au/news/2021-07-11/australian-government-releases-vaccine-campaign/100284448
- https://www.afr.com/companies/media-and-marketing/new-coronavirus-ad-campaign-slammed-as-insensitive-20210711-p588qc

Brief:

With the Australian government's vaccination campaign now live we are calling on designers to create:

- A sharable logo for Aussies to use in the workplace or on social media
- The logo should represent all that is positive about the national vaccination roll-out
- The logo should target young Australians
- The logo should be uplifting in nature to increase shareability.
- The logo should be designed with 'reactions' in mind - that is it could be used as a reaction on Slack (a popular office messaging platform)
- The logo should be designed so it can be used as a sticker on Facebook posts or profile pictures of the recently-vaccinated.

The theme/style of the logo should be:
- Positive/fun/cheeky
- Clever/quirky

The logo could include (but does not have to)
- Mascots/characters
- References to Australia (maps, animals, etc)
- A flexed arm/shoulder

Please DO NOT include any needles/syringes.

The advertising campaign uses the slogan "Arm Yourself" with the visual of band aids on arms.

https://www.health.gov.au/resources/publications/covid-19-vaccination-print-ad-arm-yourself-against-covid-19

Logo Text - the logo text could be any of the following:

Main: Arm Yourself
Tagline: Against COVID-19

Main: Armed & Ready
Tagline: Are you?

The best execution will reign supreme!

Good luck, be original and most importantly have fun!

The DesignCrowd Team

Target Market(s)

Australians under 40 years old.

Industry/Entity Type

Social Media

Logo Text

Arm Yourself

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Please DO NOT include the words "ad campaign" in the logo. Please DO BOT include needles/syringes.