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Orthodontics practice rebranding
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This customer received 238 logo designs from 43 designers. They chose this logo design from Logo Advocate as the winning design.
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US$150
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238 designs
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Logo Design Brief
Need new logo and brand look for an innovative orthodontic practice with multiple locations that has patented treatment options and an authentic, caring approach to every patient. A more upscale look is needed. Iconography, and a true brand guide to help build the future look and feel for this established brand. Existing logo does not clearly communicate and the logo needs to be looked at with and without a graphic. The patented product is a unique bracket style called t1 which is rounded versus other rectangular brackets giving it a softer look. Would also like to bring in the tagline The Faster Way to Your Best Smile! Final design should communicate the high quality experience and results you get when you sign up with TenBrook. Would like to look at multiple colors with blue being the most important color. Orange or a red-orange as the complementary color, but am open to other secondary color treatments as well. Would like to see the logo stacked and on one line for options. The differentiating factor with TenBrook braces is the technology is superior as it moves teeth faster. The team is very qualified with orthodontist owner from Harvard.
Updates
HI Everyone,
Thank you for your interest in the TenBrook Orthodontics project. I have received a lot of designs, but still working through some specific requests. Please continue to submit based on the brief, and the positioning for this upscale orthodontist franchise. Blue, red, red orange, gray and white are the preferred colors for any submissions. The value proposition is the Faster Way to Your Best Smile. So, communicating faster smile, and the technology driving these results is very important. Most important is selection of an upscale font style and the creation of an icon that represents TenBrook Orthodontics. It would be nice to have an icon that when combined with the letters TB and even O would look good and communicate the exact feeling you have when you go with TenBrook. The teeth should not be bicuspid as those have roots to them and we are trying to convey smiles - which are usually front teeth or what we call incisors. I don't want to see roots. We are creating smiles not taking teeth out! The braces that have been invented are rounder in form. Please look at the photo with the girl using TenBrook braces.
Good luck and anything that doesn't follow the brief will be eliminated. Thank you.
Added Monday, July 19, 2021
Target Market(s)
Mostly Female decision makers, teens and adults/male female getting braces for themselves
Industry/Entity Type
Orthodontics
Logo Text
TenBrook Orthodontics
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Icon and innovative look - contemporary font could also be all caps as long as the T and B are taller as that is his name TenBrook. Tagline: The Faster Way to Your Best Smile. WOuld like to see treatments with the round TenBrook bracket in them (see images attached with girl photo - she has tenbrook braces on her teeth)
Nice to have
- Contemporary font. Look at stacked and single line logo. Also, could use the orange circle in some way, maybe. Icon that has teeth, smile and rounded brackets from t1 innovation from TenBrook
Should not have
- Don't use the existing T from logo. No molars/biscuspids. Use incisors/ front teeth. No existing icons. These should be created, not common things I could get on pngtree or istock. No script fonts please
