Brand logo for a Cheesecake company we have a secret recipe for an oven baked cheesecake
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Logo Design Brief
Hi guys we are opening a new concept cheesecake coffee shop in uk, we will only sell cheesecakes, gelatos and coffee. Every product we sell is handmade fresh in store. We do not plan to only open one shop we want to create a brand so image is the most important thing, from the Logo, staff uniform, packaging, shop look and the company sign everything needs to create a wow factor and a desire for customers to buy our products.
We have a logo but i feel do not match the vision we have of a young positive brand it looks more (convetional, traditional)
Our staff t-shirts (uniform) will have the Logo on the left side, close to the Heart, and it will have written on the back: "The secret ingredient is always Love"
This will catch the eye of the customers when we are preparing coffees or milkshakes.
Thank you
Pedro Carvas
I posted the original logo for you guys having an idea of how it is now, it do not mean we can not completely change it and be recreated open for ideas i want to create a a wow factor.
Updates
We are opening a cheesecake coffee shop concept in uk, all cheesecakes are made fresh in store, our gelatos are hade made fresh by 2 Michelin stars and we only sell fresh juices the concept to work is very important the image, as we don't want to only to open one shop but we want to create a brand. So from the design of the shop, the staff uniform, the packaging from our cakes, everything need to be amazing and create a wow factor, we want to be the most loved cheesecake coffee shop in UK.
Thank you for your time guys and good luck to the winner ❤
Added Thursday, July 15, 2021
Our partners suppliers
Coffee: Segafredo.it/en/
Ice cream ( Gelato ): hackneygelato.com
Just to help you out on your creations
Added Thursday, July 15, 2021
Need extra days to review
Target Market(s)
Our target market are 20 to 45 years old urban workers but we also want to supply independent coffee shops, restaurants, pubs with our delicious handmade fresh cheesecakes made in store
Industry/Entity Type
Cheesecake coffee shop
Logo Text
Cheesecake Story
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Open for ideas but brand image is the most important must catch the eye and give a feeling that customers want to try our cheesecakes