• US$300

• 217 designs

• 98 designers

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Logo Design Brief

Several months ago a large pharma company decided to invest in a new technology group named the Complex in vitro Systems (CiS) group. The mission of this new team is to help pharma adopt and use complex models of human tissue in a dish to (1) make more effective drugs for patients, (2) better predict the safety of a drug before clinical trials, and (3) reduce our reliance on animal studies. The CiS group uses human stem cells and derives human tissues from them, applying engineering approaches to better mimic conditions in the human body like blood flow, stretch and stain. These types of models go by several names in our field which you can look up for inspiration - namely organ-on-chip, organoids-on-chip, or microphysiological systems. The logo of the large pharma company to which we belong has DNA in the logo. We could do a spin off of that or go towards a more engineering type of feeling for the design. The final design should be very clean (corporate looking, not gimmicky) and the color palette should stay with blues or purples.

Target Market(s)

Colleagues in our field (both internal and external to our company)

Industry/Entity Type

Biotech and big pharma

Logo Text

CiS

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have pictographic elements, not just text

Nice to have

• Could convey an intersection of human biology and engineering

Should not have

• Leaves