• US$150

• 43 designs

• 14 designers

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Logo Design Brief

We need a logo for a new company in Raleigh North Carolina called Step Ahead Mobility. We provide equipment and repairs to the disabled (wheelchairs, scooters, beds, etc.).
Context:
- Mobility company has new name (Step Ahead Mobility), needs to create branding
- Previous name was Mobility City
- Involves selling and repairing equipment such as wheelchairs, hospital beds, etc.
- Customer base is seniors (70+) also their adult children (40-65) or anyone with an injury or disability
Design to apply to all communications:
- Interior and exterior signage
- Online marketing
- Forms, etc.
- Truck
Branding to consist of:
- Logo unit including icon block and company name
- Color and design scheme
Deliverables:
- Hi-res artwork – including variations of logo, icon, both- in various formats
- Guidelines on font style
- Possibly expand to include layout of truck
Objectives of design:
- Positive, warm, welcoming, optimistic – we care about people; we are optimistic
- Stay away from a medical/hospital feel
- Differentiate from competition
- Convey our brand in a clear way
- Have breakthrough power (if seen on truck, etc.)
Existing branding is heavy on words, light on imagery
Creative guidelines:
- Cannot use both reflex blue and bright red (e.g. PMS 185)
- Need readable font (sans serif) in generally large size (customers’ eyesight is not great)
- Directionally blue-green/ teal as primary color, yellow/maize as accent
- Avoid scientific/medical image
- Uplifting – we want to show people who are controlling their futures, not victims
- Logo unit could have a stylized symbol representing someone active/moving forward
- Logo simple enough to put on a t-shirt or elsewhere

Target Market(s)

People with disabilities that make it harder to move - majority are seniors.

Industry/Entity Type

Durable Medical Equipment

Logo Text

Step Ahead Mobility

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Crisp, positive logo and brand treatment

Nice to have

• Logo containing symbol of person taking control but also reaching for support

Should not have

• Cannot have red or blue together

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Files

Download all files - 1.3 MB