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Nutrition data company website needs a new look
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This customer received 136 web designs from 26 designers. They chose this web design from CaJoE Design as the winning design.
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US$420
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136 designs
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26 designers
Web Design Brief
Our company is a B2B food database. We focus on nutrition and related health data like full nutrition profiles, product sourcing and packaging. Our goal is to provide the data that can help companies unleash their creativity to offer better foods and products.
Redesign our website to avoid food cliches. Every website that is interested in understanding health shows avocados, berries and salads. What can we do differently?
Take a look at our website
Wisecode.ai
We like the look BUT we want to get away from typical food images. So…
Create the conceptual look for our website. What’s the visual hook? What’s a different visual style that could be interesting? Is it images of people that’s connected to food or data but not just typical stock photography? Is it an illustration style that brings everything to life? Is it more technical looking but still very human?
Be conceptual. Take some risks. We are open to very different ideas. It doesn’t mean you can’t use food. Just don’t look like every other health and nutrition site! Don’t just show typical stock photos.
WHAT WE LOVE ABOUT OUR CURRENT WEBSITE
It’s clean and simple. We like our logo and “blue” color. It human and not business or techy. You can use white space if you like, but don't have to.
WHAT WE DON’T LIKE
The use of food or people cliches
So the biggest asks are to avoid cliches and typical imagery. And don’t be too ‘visually busy’. We like a clean look. But surprise us!
Remember the customer is B2B but don’t be afraid to take any risks. Must look good on mobile too!
Updates
Need extra days to review
Hi. We will be making a decision shortly. Thank you all for all your hard work. You've all made this a difficult decision!
Added Tuesday, September 7, 2021
Target Market(s)
B2B customers, food manufacturers, food retailers, restaurants, food scientists etc
Industry/Entity Type
Data and food
Number of Pages Required
1 page
Font styles to use
Other font styles liked:
- Montserrat, Proximanova but others too
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Don't be cliche
Nice to have
- Simple clean look
Should not have
- Typical food or people stock imagery