Logo redesign for PFF, a sports company with over 1 million followers

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This customer received 320 logo designs from 108 designers. They chose this logo design from arcoalex as the winning design.
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Logo Design Brief
PFF needs a visual symbol that represents our company. We don't want the PFF letters in the logo. We don't want the PFF letters warped into a shape. We don't like images that are specific to one sport in particular.
We like images that are applicable for all sports for example scoreboards, banners, sportsbooks, and dome stadiums. We are open to other images that will work well with the PFF brand.
PFF leverages proprietary player grades and analysis to create best-in-class tools, analysis and projections with an engaging and transformative customer experience. Our primary focus is having something that would look great as a mobile app icon and twitter thumbnail.
Industry/Entity Type
Sports
Logo Text
(blank) we don't want letters in the logo
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We like images that are applicable for all sports for example scoreboards, banners, sportsbooks, and dome stadiums
Should not have
- Letters in the logo