• C$150

• 57 designs

• 32 designers

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Logo Design Brief

We need a logo design for a new ecommerce company based in Toronto.
We are a sleep performance and recovery brand for fitness athletes.
The brand name Thirdzy represents the ideas behind everything that drives us as a company.

Here are the big ideas:
1. We spend about one third of our lives sleeping.
2. That time matters – it's not dead time. Our bodies are working the whole time we’re sleeping.
3. Like all other parts of our lives and fitness – we can do things to get better at it. We want to catch all the Zzz’s we can.

Once we came alive to how much sleep performance affects performance in EVERYTHING else we do – the other 2/3rds of life … We started trying to solve for the best sleep performance we can get – the third Z.

Through the natural supplements we’ve created and the information we share, we’re helping our customers get that third Z too.

We are rebranding from our previous brand name SleepHack. We would like to keep the color palette and aesthetic similar. We would like the logo to visually represent what Thirdzy means (getting your third Z - full bars .. getting the best out of the time you spend sleeping). Photos of current package design is attached as an idea of the brand aesthetic.

Target Market(s)

Fitness Athletes age 30-50

Industry/Entity Type

Health and fitness

Logo Text

Thirdzy

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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